Superbowl ads cost on average $4.5 million per 30 seconds this year. I notice they made it clear that's "average". I guess some ads will cost way more than others.
Announcing today we have Al "YES" Michaels and Chris "yes I used to play" Colinsworth. Michaels is a class act as always, and he's a Kings fan as well. I remember when Colinsworth played, and again, I feel old.
"Now it takes a small village" line from Michaels is great.
Coin Toss time - honorary captains, Kenny Easley of the 'hawks and Tedy Bruschi of the Pats.
Seattle wins the toss and DEFERS to the second half. IN a game like this where Defenses are going to be the big "it" factor, that's pretty darn smart.
CheateyP interview. No bulletin board material.
"The Legion of Boom" is hurt. They're all hurt at this point. This is both teams 19th game not counting the 4 pre-season games. These guys are all-sorts of busted up.
Dang Jurassic World looks awesome.